At
the LivespotXFestival, Cardi B meets with Nigerian Fans and was
presented with a luxury handcrafted leather made in Nigeria handbag that
was inspired and named after her song, Bodak Yellow. The creative
designer, Dolapo Deji-Torey says the realness of the song which talked
about Cardi’s struggles, challenges and rise to fame inspired her to
pursue her dreams with HELEJANÉ.
Talking
about her experience meeting Cardi B at the LiveFestXFestival, HeleJane
reveals that she first fell in love with the artiste from the Love
& Hip-hop reality TV show whose challenges resonated with her own
personal experiences.
Growing
up, HeleJane had many talents but struggled with identifying her
passion as she was constantly nagged by the fear of failure. She
started her brand 10
years ago but had to shut it down a year later because she felt she was failing and not doing enough.
Six
months ago, the Nigerian designer started over with the luxury handbag
collection which is a testimony to following her dreams and seeing it
through just like Cardi B did when she left the Love & Hip hop show
to pursue her rap career.
HeleJane, inspired by Cardi B, then named one of her handbags “Bodak” after the artiste’s “Bodak Yellow” song.
In
September 2019, HeleJane learned that Cardi B would be in Nigeria and
she just knew she had to meet the person who inspires her.
She wanted Cardi B to have the handbag named after her song and started to put plans in motion.
HeleJane
sent messages to the artiste’s stylists, promoters and even Cardi
herself but got no response. Nevertheless, she persisted.
She
restrategized, recharged and sent even more messages but this time
around to the event organizers and anyone who was likely to be in touch
with Cardi B for the event.
Two
days to the show, HeleJane still had no guarantee that she’d meet Cardi
B but had told everyone she was going to meet her. In a way, she had
come to believe it.
A day before the event, a friend suggested she goes to Lagos and try to make it to the Meet and Greet with her
Cardi B. Prior to that, she had participated in an online contest to attend the meet and greet.
She got a mail on the D-day that she had won a ticket to meet Cardi and her dream was finally becoming a reality.
At
the venue, HeleJane met Dare Art Alade who introduced her to his wife
and arranged with Cardi’s team to meet with the designer.
During
the photo session, HeleJane’s dream and all of her hard work finally
paid off as she was introduced to Cardi and presented the bag to her.
To
her surprise, the rapper unwrapped the box right there and the
expression on her face was priceless. In HeleJane’s words, “for me, it
was an early Christmas gift. It made my year, it made all the hard work
worth it.”
She describes Cardi B as warm, real, accommodating and down to earth.
Our story – “Synergy in Art and Technology”
ATELIER
Helejané Is a brand driven by passion, creativity and
craftmanship.
The philosophy is to create beautiful luxury leather goods out of
simple materials with an artistic elegance. Helejané captures timeless
silhouettes of unique art and bears quality details, creating a
fascinating, fresh and forward-looking interpretation of luxury. The
brand is dedicated to delivering only the finest quality handbags for
women. Each bag is created using a careful selection of calf skin
leather, strong light-weight supports and polished brass delicately
plated in 24-carat fine gold.
LE CHEVAL – “THE PRINT COLLECTION”
The Horse
“A horse is the projection of peoples’ dreams about themselves – strong, powerful, beautiful” – Pam Brown.
Helejane’s
“LE CHEVAL – PRINT COLLECTION” is a celebration of strong, beautiful
women achieving success. It is a love letter to women riding on and
conquering in every sector: women who are impacting their communities.
The print collection features distinct graphic representation of
Nigeria’s history, culture and art. The le cheval collection celebrates
the legendary Queen Amina of Zazau in Northern Nigeria. She represents
the spirit of strength and
womanhood. She is illustrated with a spear in hand, on her charger in this collection’s campaign.
The
collection celebrates modern femininity with emphasis on craftsmanship
and expertise to create the most astonishing and unique handbags. To
create the Le Cheval collection, the band designed its unique leathers.
The designer was inspired by 3 pillars of Nigerian culture: Vlisco’s
flying horse Ankara, inspiring women (This Day print) and National
heritage (Nigeria Flag) thus creating a functional piece of Art.The le
cheval collection is a first of its kind in Africa, while the African
fashion world is associated with fabric bold prints, Helejané changes
the game, the designer expertly usestechnology to emboss beloved
Nigerian print Ankara, newspaper patterns, on genuine calf leather to
create cheeky, layers of textures, colors, and culture. These iconic
bags are transcendent. The collection is set to officially launch on the
6th of September with timely press coverage by British Vogue and other
media platforms.
The Helejané minimalistic but luxurious aesthetic is visible in all six bag styles. The le Cheval collection includes
The following limited editions lines:
• LUGGAGE
• BOSSI
• SPICE
• DIVA
• BOUJIE
• BODAK
HELEJANE: BEHIND THE BRAND
Dolapo
Deji-Torey was born on September 24, 1986 in Akure, Ondo state. She is a
Nigerian born Fashion Designer renowned for her trademark luxury
fashion accessories. In 2008, she launched her luxury fashion brand,
Helejané, famous for timeless designs, simple and sophisticated for
women of style. As the Founder and Creative Director of Helejané, she
believes every woman is unique and fashion is self-expression.
Owning
to the challenges of being a young entrepreneur in the fashion industry
in Nigeria, Dolapo took a break from her young brand to pursue other
ambitions. She embraced the opportunity for career development,earning
herself a Master’Degree in Marketing
Communications
from Pan African University and subsequently, a degree in Strategic
Marketing from Imperial College London Business School. Dolapo has
served in different roles and has a proven track record of success as an
astute Investment portfolio manager. She is a result-driven Business
Development executive responsible for driving Capital EPC projects for
the onshore and offshore Oil & Gas Industry, Construction, Power,
Telecommunication and Infrastructure Industries.Inspired by a recent
encounter with a local handbag manufacturer, Dolapo released a capsule
line showcasing Nigerian artisanal acumen. Dolapo designs luxury leather
items that are creative, original and functional aimed to celebrate
modern femininity.She may be found in Abuja, Nigeria, or Houston, Texas
depending on the season. She lives with her husband, Mr. Deji Torey, and
their children,Shih,Tzu, Cody.
OUR PARTNERS
In
Nigeria, Treasures are passed down from mothers to daughters alongside
family heirlooms and spicy recipes. An appreciation for the finest
Nigeria crafted jewelry is one of such treasures. Helejané partners with
Women in Mining to craft only the finest accessories of gold and
precious metals as design ornaments for the bags. In doing so, the brand
supports artisanal miners which are mostly women in the industry.
CONTACT DETAILS
EMAIL
SOCIAL MEDIA
@thehelejaneofficial
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