The
last six months has been turbulent for the parent company of African
e-commerce firm, Jumia following the staggering loss recorded.
If there is anything Jumia is close to meeting, it is certainly not
profit. Early yesterday morning, Rocket Internet, the parent company of
Jumia said the company suffered a net loss of USD61 million loss in six
months.
To understand the extent of the number, a conversion using the
real-time exchange rate to Naira (NGN) shows that Jumia made a net loss
of NGN22 billion.
In context, it is more than the net revenue of three of Nigeria’s commercial banks with over NGN3 trillion in assets.
A review of the company’s performance in the first six months in
comparison to its last year period shows that the company’s fortune
dwindled despite the easing in Nigeria’s economic hardship. Last year
within the first six months, Jumia reported a net loss of EUR38 million
compared to EUR52 million reported this year.
While Rocket Internet has reclassified Jumia as Jumia from the
general merchandise grouping it carried in its portfolio. The parent
company is also trying to recapitalise the local unit by putting more
cash into its operations. As at last year, Jumia only had EUR4 million
left in cash and cash equivalents. This year, about EUR24 million was
said to be left in its books as cash.
As a rationale for the dwindling fortunes of the company, Rocket
Internet has finally taken the bull by the horn. For the first time in a
long while, Rocket Internet is now facing reality. The group said it
recorded net impairments of EUR10 million on its Jumia operations.
their own words, “The impairments are attributable to the
deteriorated business outlook for some regionally operated business
models. Growing competition and increasing pressure on margins can be
observed in the local markets. A prominent example of this development
is the purchase of Souq.com (eCommerce platform based in Dubai) by
Amazon in the first half of 2017”.
With its coterie of bluechip investors such as Orange, MTN,
Millicom, AXA; it is safe to say Jumia has a strong backing from local
and regional investors, but these investors are keeping mute with their
pocket to save the company from imploding under the weight of debt.
The last raising achieved by Jumia was when CDC staked about GBP50
million to get a stake in the company. The cash from stake sale would
soon dry up if the company does not go on an initial public offering in
the next 12 months.
However, without reaching profitability, the IPO idea might be dead
on arrival as investors would worry that Jumia has not developed a
strong business model that can guarantee its sustainable existence.
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